A wide range of topics from leadership to business ethics from humor in the
workplace to the future of capitalism from the role of emotions in decision making to the relationship between government and the private sector...
Deep insights meaningful questionsinspiring ideas from a half-century's
adventure in working reading and thinking...

In his new book of 40 essays each four to five pages long Bülent Eczacıbaşı
takes on important business issues exploring key points in a pleasant conversational style. He considers both global and local dimensions adding color to the discussion with personal anecdotes. For current and future businesspeople he shares his reflections on topics we can all agree to "keep  in mind."

Winner of the 2022 Compass for Younger Generations Book Award from the Ekonomi newspaper and the 2022-2023 Best Business Book of the Year Award from Platin magazine Just to Keep in Mind is a guide for everyone who takes a close (or even a remote) interest in the world of business.